Around the world, women are far less likely than men to be seen in the media. This gender-imbalanced picture of society can reinforce and perpetuate harmful gender stereotypes. For over two years, journalists and producers across the BBC have been tackling the gender representation issue by rethinking whom they put in front of the camera, with the goal of achieving 50:50 gender representation every month. 500 BBC shows and teams have joined the so-called 50:50 Project. In April 2019, 74% of the English-language programs that had been involved in 50:50 for a year or more reached 50%+ female contributors on their shows. How did an initiative that started in the news room (not the board room), by a white British man (not a D&I expert), come to thrive in an organization that has ongoing, public challenges related to gender equity (e.g., their gender pay gap)? Three key lessons are relevant for any manager or leader aiming to shake up the status quo and improve diversity, equality and inclusion in their organization. First, start with yourself. Second, follow the data. Third, believe in others’ ability to change.